Executive VP of Marketing Salary – The Role Behind This

To achieve an Executive VP of Marketing salary, an effort is needed. They do a lot of tasks and responsibilities in a company. 

So, in this section, we will discover what the task of Executive VP’s of Marketing is and the salary they deserve. 

Executive VP of Marketing Role – Overview

The Executive VP of Marketing role is one of the most prestigious job roles in a business organization.

This is because it has a lot of tasks and responsibilities such as:

• Driving the vision and strategy of the company’s marketing function.
• Manage the marketing effort and implement the strategic plans for all channels and touchpoints.
• Lead and manage a team of highly motivated individuals.
• The main responsibility of an Executive VP of Marketing is to maintain or increase profit, sales growth, market share, and customer satisfaction.
• An Executive VP of Marketing sits at the top level of the marketing department and reports directly to the CEO or CMO. They are responsible for managing all aspects of the marketing function in the company.

Requirements For Executive VP of Marketing

The following are the major requirements for an Executive VP of Marketing:

• An Executive VP of Marketing should have a bachelor’s degree or an MBA in marketing, business, or another field relevant to the position. 
• They should have at least 8 years of experience in the field. 
• Excellent leadership skills to motivate, persuade and influence people. 
• Should have great problem-solving skills to solve problems quickly and effectively. 
• They should be highly organized to organize events, meetings, and teams. 
• They should be able to work under pressure with tight deadlines. 
• Excellent communication skills to communicate with people inside and outside the company.
• They should have excellent IT skills to use software and computers.
• Excellent people skills to interact with people from different countries, cultures, and backgrounds. 
• They should have the ability to work in a team and individually. 

Income For Executive VP of Marketing Salary 

Every year, companies spend a lot of money on advertising and marketing their products and services. 

The Executive VP of Marketing is a key person in a business organization. They help the organization gain profit by developing marketing strategies, determining budget allocation, and putting efforts into promotion. 

Therefore, they have a high salary. In 2017, an Executive VP of Marketing’s salary is between $130,000 and $225,000. 

The highest salary is for an Executive VP of Marketing who works at a large business organization with over 500 employees. The lowest salary is for the Executive VP of Marketing who works at a small business organization with less than 500 employees. 

However, the salary of Executive VP’s of Marketing is not limited to the amount mentioned above. This is because companies can decide how much to pay their employees based on their job performance, experience, and expertise.

Executive VP of Marketing Salary in 2018

As we have seen earlier, the salary of Executive VP’s of Marketing is different based on the company they work in. 

And since it is different for every company, it changes every year. 

In 2018, the salary of Executive VP’s of Marketing varies between $130,000 and $225,000. 

The highest salary is for the Executive VP of Marketing who works at a large business organization with over 500 employees. The lowest salary is for an Executive VP of Marketing who works at a small business organization with less than 500 employees. 

However, the salary of an Executive VP of Marketing is not limited to the amount mentioned above. This is because companies can decide how much to pay their employees based on their job performance, experience, and expertise.